Today, we focus on the last of our “prep” tasks to ensure our list-building efforts bring the best possible results.
For that to happen, we have to know what’s working, what isn’t, and if there’s anything we can do to make things work better. Of course,
I’m talking about testing and tracking your opt-in forms and opt-in pages.
Opt-In Forms That Convert Better Than Ever
Here’s Why Testing and Tracking Is Important
Let’s run some numbers to show why testing and tracking are so important. Let’s say you get 1,000 visitors to your website or your opt-in page and the goal is to get them to sign up for your list.
Unfortunately, your current opt-in form or page converts at 2%. That means 20 people end up signing up for your list that day. Not bad…
But what if you tested and figured out a different version of your opt-in form or page that converts at 15%. You end up with 300 new subscribers to your list.
That’s a big difference from the 20 people… and we’re talking about the same 1,000 visitors to your site.
Multiply that over days, weeks, and months, which can significantly affect how fast your list grows and how hard you work.
Even small improvements in conversion can have a huge impact over time.
Setting Up Your Tracking
Today, most autoresponders make it very easy to test and track different opt-in forms and pages.
Refer to your documentation for help, check out the help files on the website, or speak to customer support. They should be able to point you in the right direction.
With Aweber, for example, you can create two different versions of an opt-in form and then set up A/B split testing of the two forms right in your Aweber interface.
Instead of copying the code for one of the forms into your website, you copy and paste a different piece of code, and they take care of everything else.
Half the visitors are shown the first opt-in form, and the other half the second. Opt-in conversions are tracked and displayed within your Aweber interface.
Take time to get your tracking up today and your first test run.
Things You Should Test
Testing will be an ongoing process. Your goal is always to find something that converts better than your previous version.
Start simple by testing two headlines against each other or the color of your signup box. Down the road, you can get as creative as you’d like.
Test different text, calls to action, ask for more or less information, change the entire message of your opt-in page, add or remove images, use different images, etc.
The sky is the limit when it comes to testing. Try something new, let the test run for a few days and then keep the version that performs better and try something else.
Over time you will see your conversion rates go up and up 🙂
To Your Success!