So far, most of what we’ve focused on is free ways to grow your list. However, today I thought we’d discuss a paid method that’s been working extremely well, using Facebook advertising.
I suggest you start with Facebook ads when you’re ready to dip your toes into paid list-building methods because it’s easy to get started, and you don’t have to spend much.
Even if the idea of spending money for advertising your business and growing your list seems like something you’re not interested in,
I encourage you to give this a try. To grow your business and your reach, you have two options. You can spend time, or you can spend money.
It may not feel like it right now, but time is a much more limited resource. All we have is 24 hours per day, limiting how many articles and guest posts you can write.
But with advertising, you suddenly get a lot more leverage. Once you set it up, you don’t need to spend a lot of time tweaking and monitoring. At least read through the rest of today’s post with an open mind.
Related: Do You Need A Facebook Page?
Facebook Advertising To Grow Your List
Start Small And Get Your Feet Wet
Before you get started, make sure you have some tracking in place. Set up a dedicated opt-in page, using a page converted well for you as a template.
This allows you to track how many people sign up for your list as a direct result of your Facebook advertising.
Next, find some examples of FB ads that are converting well. Look up case studies, consider what your competitors are doing in this area and pay attention to the ads Facebook serves you when you’re on their site.
Start small and give it a try. Set a low daily budget and see if you can get some new subscribers. Then start testing and see if you can make it work better and pay less per new subscriber.
Ramp It Up When, And If, You’re Ready
When you find a winning combination, and you’re ready, ramp it up and increase your daily budget.
Then, continue to test and track to ensure your results keep improving. Keep going until you find a level where you’re comfortable, and your list growth is sustainable.
At this point, you may also want to set up a few more targeted opt-in pages dedicated to different segments of your audience.
Create lead magnets and ads that appeal to those markets and choose the audience you serve these ads to carefully. Rinse and repeat as often as you see fit.
Get Better At Facebook Advertising
Last but not least, keep learning. Read more case studies, and keep testing out new ads and new strategies. Learn about targeting lists, uploading your lists, and using retargeting pixels.
There’s a lot to learn about Facebook advertising, which is far outside the scope of this list-building challenge. So find good resources, take a course, and keep getting better at advertising to grow your list.
To Your Success!