July 19

Avatar for Business: How to Create a Client Avatar for Your Coaching Business

The clearer and more specific you can get on their desires, the easier it will be to craft just the right story for them. – Kyle Gray

Creating an avatar for business is easy! But, first, you need to know where to start!

Are you wondering how to get more clients for your coaching practice? Then the first (and most important) thing to do is to create a client avatar.

Many new coaches enthusiastically jump into creating content, building funnels, and posting on multiple Facebook groups without taking this foundational step.

 You want to craft specific marketing messages that connect with your ideal clients on an emotional level.

But, if you don’t know who you’re speaking to, you might just as well be talking to the wall (or a blank Facebook wall). Creating client avatars takes time and can be tedious, but it will influence everything you do with your marketing.

Related: The 5 Steps to Building a Strong Brand

Avatar for Business: How to Create a Client Avatar for Your Coaching Business

Avatar for Business | Avatar for Business: How to Create a Client Avatar for Your Coaching Business

What is a Client Avatar?

Client Avatar | What is a Client Avatar

 It’s a fictitious person that we create based on a set of descriptors that define our ideal client. A blanket statement like “I serve female entrepreneurs” is not enough. As coaches, we must go deeper than gender, age, and marital status.

So how do we create client avatars? 

Determine Their Characteristics

Client Avatar | Determine Their Characteristics

Take a moment to think about who the client is as a person. Start by answering these questions:

  • Name: Give your avatar a name so that when you plan your content, you can talk directly to this avatar.
  • Demographics: Fill in the basic information to bring your avatar to life (age, gender, income level, highest education, marital status, number of kids, pets, where they live and work).
  • Job title: Give a generic title and focus on what they do and the decisions they influence at work.
  • Psychographics: Get into their head and describe their habits, hobbies, values, attitude, and interests.
  • Goals: What are your avatar’s primary goals? What challenges are they experiencing to reach those goals?
  • Pain points: What are their worst fears? What keeps them up at night?
  • Sources of information: Where do they hang out online, and where do they find information?

Research Your Avatar

Client Avatar | Research Your Avatar

Once you have asked yourself these questions, test out your theories by using tools or doing extra research:

  • Surveys
  • Contests
  • Split testing
  • Forced choice testing
  • Observing your tribe’s behaviors
  • Study the competition 

Example of a Client Avatar for Business

Client Avatar | Example of a Client Avatar for Business

Tina is a 31-year-old married female in the US and commutes an hour to work five days a week. She is bored with her current work assignment and frustrated with the long hours at the office.

Tina started an online business so she could quit her nine-to-five job but struggles to find time to build it up. She does everything herself but prefers to have guidance through online courses, private groups, webinars, and mentoring programs. 

By the end of your client avatar creation process, you’ll have all the info you need to build client-attracting systems. You will see more clicks on your posts, messages in your inbox, and clients queuing to get into your programs.

Need More Help?

Join a FREE workshop on how to package, price, and market your offer simply and effectively so you can give value to your clients while reaching your business goals.

To your success,
Coach Cheryl Thacker


client avatar, niche, target market

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