Your welcome email; after spending the day yesterday plotting and planning, it’s time to buckle down and get things done today.
We’re going to start with your most read email. How do you know which one that is? It’s the same email for everyone that builds a list.
It’s the welcome email… the first email your subscribers receive right after signing up.
Related: Defining Your Target Audience: How To Build an Email List That Works
Your Welcome Email: 6 Ways to Create a Great Welcome Email
Chances are, this is the one email you didn’t consider much. We usually set it up in creating our list and never revisit it again.
Since it’s your most read email, now is the perfect time to review it and ensure it serves its purpose. The welcome email can do all sorts of things for you and your business.
It welcomes your readers, introduces you to them, and sets expectations for what’s to come and what your new subscribers can expect regarding how often you will email, what type of content you will provide, etc.
This is also a great time to start introducing your readers to offers. You want to get them in the habit of buying through your emails as soon as possible.
You also want to see what type of reader they will be. Finding or creating a low-cost product that offers great value works well.
Promote It
Promote it in your welcome email and the Thank You page that subscribers get right after they sign up to receive your emails.
By promoting the same product in both these places, you increase your chances of making the sale.
This will work even better if you can use a product related to your opt-in offer or the general reason you’re giving people to sign up.
For example, if you’re building a list about driving traffic to a blog, then your opt-in could be three ways to use social media to grow your audience and traffic.
The product you promote may be a short guide on using Facebook ads or leveraging Pinterest to increase visitors to your site and may come in at a $9.97 price point.
This gives you some pocket change and helps you to see who your buyers are.
Here’s what I want you to do now. First, find your welcome email (or emails if you’re working with multiple lists) and review it. Make sure it’s in good shape and serves your purposes.
If you are starting, create an outline of what you want to include in your welcome email. Then, use the shortlist below as a checklist for both.
- What is the email subject line, and is it interesting enough to make people want to click and open the email?
- How will you introduce yourself and your brand in the email?
- What type of emails and how often can your subscribers expect them?
- What do you or could you offer in your email that’s converting well?
- Please make sure you thank them, once again, for signing up.
- Tell them what they can expect in the next email if you’re writing an autoresponder (a pre-scheduled series of emails).
To your success,
Coach Cheryl Thacker
Thank for these tips!