Adding a bit of social proof to your website can greatly increase its conversion rate. This is why so many brands prominently display testimonials and other types of social proof on each page. People make decisions about what to buy largely based on what their peers say.
It’s even more important for online shopping. When shopping in an actual store, we can pick up items, handle them, and check them out. Without the ability to do that, we rely even more on what others who have already purchased the product say.
Here are some types of social proof that can boost your website’s conversions.
Testimonials are recommendations written by former customers singing the praises of your product or service. A good testimonial has an image of the customer’s face and their personal explanation of the value and impact your products have made. They can also be video testimonials.
Put a counter on your site telling visitors how many people have purchased, joined, or visited your site. This shows that they’re not the only one. Others have taken you up on your offer as well. You can add a counter using website plug-ins.
Social Media Activity
A similar type of plug-in shows your social media activity on a sidebar of your website. It displays people interacting with you on platforms like Facebook and Twitter in real time. The plug-in can also allow the visitor to join you on social media or interact directly with your content there.
List your business on online review sites and show the content on your website or provide a link where people can go to read reviews. Reviews are an essential part of making online buying decisions.
Certifications, Memberships, and Awards
If you belong to any industry groups, post this on your website. This works as a kind of indirect social proof by showing that you’re a legitimate part of your industry. Show any certifications or awards you’ve won as well. These demonstrate your worth and show you as someone trustworthy. Also display any awards you’ve won.
Offer Educational Opportunities
If you teach, you can use this as a great form of social proof. On the front page of your site, mention that you offer coaching, seminars, webinars, online courses, or some other type of educational opportunities. If someone is able to teach, this shows they have expertise in their field. Add content that shows you teaching so they can see that you have a classroom full of students.
Reach out to influencers and well-known leaders in your niche and ask if they’ll say something nice about you. Offer an incentive to sweeten the deal. Choose people your audience knows and trusts if possible.
Since social proof can push people off the fence and lead them to make a purchase, you can never have too much of it. Add social proof to your website, your social media presence, your blog, and anywhere else you have direct communication with your audience.
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