What is email marketing? It is a powerful communication tool by email. It’s fast, economical, and used to build relationships in your niche to generate a following and, ultimately, sales.
What Is Email Marketing
It consists of creating a list with names and email addresses of people interested in a specific topic or product through a subscriber request form or opt-in.
When people enter their data in the subscriber request form, it permits you to send content and promotions to their emails. This permission is important.
We want to begin to build trust and a close personal relationship between potential clients and ourselves, and we want to follow the laws and rules around email marketing ethically.
Email marketing is and will continue to be one of the most effective evergreen income strategies.
Find a market with a need, grow your list, build a relationship with your readers, and then make them offers for things they need.
A big part of email marketing is consistency. You have to stay in your readers’ minds, and they have to learn to trust you.
Once you become a reliable source of information, it is much easier to convert your readers to clients.
The goal is to get subscribers on your list, introduce yourself to them, and provide them with the information and tools they need; sprinkling offers along the way.
Email Marketing Facts to Consider
The growth of email users and their frequency of use is incredible, which has allowed the effectiveness of Email Marketing to increase, as well. Here are some important facts.
- The number of email users worldwide was 2.9 billion users in 2019.
- The number of email users in the US is projected to grow to 254.7 million in 2020.
- Most people are email addicts. Nine out of ten (91%) email users check their email inbox at least once daily. Seven out of ten (72%) check it at least six times daily.
- Gmail has over one billion active users as of February 2016.
- Consumers have an average of 1.8 accounts per user, and US business users have an average of 1.2 accounts per user as of 2016.
- Subject lines still matter. Nearly half (47%) of email recipients choose whether to open emails based on the subject line.
- Consumer email accounts made up the majority of US email accounts in 2016, representing 79% of US mailboxes.
- The open rate for emails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016.
- Your email subscribers spend more than other customers. 83% percent more.
- More than 86% of businesses surveyed indicate they plan to increase their upcoming email marketing budgets.
- Emails give you one-on-one access. The average American has three email accounts. Even so, 78% of people receive most of their marketing emails directly into their primary personal email account.
Over the next ten days, we will tap into these numbers with techniques and tips to grow (or start) your list, build relationships and ultimately make sales.
The first thing to do is list topics your ideal client would be interested in. Think of topics around their pain points, obstacles, and frustrations and how to overcome them
To your success,
Coach Cheryl Thacker