March 20

The Art of Positioning: Make Your Coaching Offers Irresistible

Let’s talk about something that’s critical in our coaching journey—positioning our offers. Now, I know we often swap the terms ‘value’ and ‘price’ like they’re going out of style but stick with me here; they’re not the same. Here’s how to master the art of positioning and make your coaching offers irresistible!

See Related: Boost Profits with Low-Ticket Offers

An image of people exchanging money for a contract, demonstrating how important it is to master the art of positioning to make your offers irresistible!

The Art of Positioning:

Your Offer’s Irresistible Value

Think of value as the ‘aha’ moment your client has when they realize your coaching just saved them hours of banging their head against a wall. That’s the gold we’re digging for—the thing that lives and breathes in the transformation we bring to our clients’ lives. It’s subjective, personal, and the true foundation of our work.

Your Offer’s Irresistible Price

Price, on the other hand, is the number on the tag. It’s what we ask for in exchange for the value we deliver. It’s the tangible counterpart to the intangible breakthroughs we facilitate. But don’t be fooled—it doesn’t always reflect the blood, sweat, and tears we pour into our services.

Price Your Offer to Justify Value

Now, here’s the kicker: you’ve got to determine the value you’re providing and then slap a price on it that does justice to this value. That’s where positioning struts in—it’s the secret sauce that helps your clients see the dazzling uniqueness and worth of your coaching, even if it’s not immediately obvious.

Lead the Pack with Your Irresistible Offers

“But Coach,” you say, “what if my offer’s playing in a crowded field?” Here’s where you can turn up the heat. Adding value doesn’t mean draining your wallet; it’s about upping the ante on what you already excel at. Can you speed up the results? Can you make your client’s journey smoother, more supportive, more impactful? Do that, and you’re not just in the game; you’re leading the pack.

Create a Positioning Statement Like No Other!

So, it’s time to create your positioning statement. It’s what you stand for, who you stand with, and why the world (especially your clients) should care. It’s laser-focused, dripping with meaning, and as authentic as your signature coaching style.

Look at the legends of the business world, each with a tagline that’s a mini-drama of their brand’s story. BMW isn’t just selling cars; they’re selling the ‘ultimate driving experience.’ FedEx isn’t shipping packages; they’re delivering ‘peace of mind.’

That’s the vibe we want to hit. Not just coaches, but architects of transformation, where our price is but a humble nod to the staggering value we offer. So, let’s get out there and position our offers not just as a service but as an essential chapter in our clients’ success stories.

Remember, it’s not about the cost; it’s about the worth. And you, my friend, are worth every penny.

Keep Shining!

Need help positioning and pricing your offers? I have something amazing for you! Join me for my upcoming 5-Day FREE Workshop, Confident Packaging & Pricing for Coaches! You’ll walk away with the confidence you need to package and price your offers so that your audience can’t resist buying them! We start on Monday – don’t miss out! Register HERE!


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