Social Media Profile Template: 8 Elements for a Compelling Online Presence

You know that if you want to elevate your name and business, social media is how to do it today.

However, if you want to make a difference without wasting your time and effort, it’s important to understand how to create a compelling social media profile.

Here are eight key elements to include.

Related: Social Media Lead Generation: How to Generate Leads from Facebook Ads

Social Media Profile Template: 8 Elements for a Compelling Online Presence

An Interesting Picture of Your Face

If you want people to trust you, they need to see your eyes and face. Therefore, the more centered and easier it is for your viewers to see your face, the more likely they find you interesting and trustworthy.

A Telling Display Name

Your display name depends on the platform. Sometimes, using your name is the best way to use the “display name” feature. After all, you want people to know you as you.

However, if you want to be known by a certain name, handle, or persona, that’s okay too.

For instance, TaxMama may use her name, Eva Rosenberg, EA, or she handles it, and you know who it is.

A Keyword-Rich Username and URL

This is super important because you don’t want the URL to be random. The URL needs to have keywords and your username listed in a way that helps people find you.

Relevant Links

Within your profile (depending on the system), you need to add links to the information about you that you want your viewers to know.

For example, you are linked to your content, portfolio, or, when allowed, groups and products you promote.

A Short but Audience-Centered Bio

When you write your bio (or any “about me”) information, it’s important to think of yourself in the third person and describe yourself to your audience in a way that your audience will relate to.

Remember – it’s all about them and what’s in it for them, even when it’s about you.

A Little Extra Info about You and Your Interests

Suppose you want to become a real person in the minds of those who view your profile and read your content.

In that case, it’s important also to offer them a little extra information about your interests and hobbies in a way that helps them connect to you on a human level.

A Background or Cover Image That Draws Your Audience

The background image you share can offer further information about you and how to contact you outside your platform. 

Updated, Relevant, and Consistent Activity

Even though this is not about your profile data exactly, it is important to ensure that your profile on the platform is viewed by the people you want it to be viewed by.

Therefore, ensure you regularly post consistent, relevant content on your profile.

Start with these fixes to your profiles and then ensure that you tweak them slightly for each platform to ensure that your vibe matches the vibe of that network.

For example, LinkedIn is a more buttoned-up business version of Facebook or Twitter. And Facebook and Twitter are also very different from each other.

If you work on ensuring your profile speaks to your audience and gives them the right feeling, they’ll be sure to follow you.