In personal marketing, don’t be afraid to get personal in your email marketing.
Throughout this challenge, I’ve mentioned that your readers must get to know, like, and trust you before they are comfortable hiring or purchasing from you.
One way to make that happen is to let them get a glimpse of who you are.
Efficient Ways to use Personal Marketing in 2022
Does this mean you have to share every aspect of your personal life and what you do daily? Of course not.
How much of your personal life you share is completely up to you, and the last thing you want to do is distract them with too much “life stuff.”
So instead, please share a little here and there where it makes sense.
Storytelling is a great marketing technique. We come from a long storytelling tradition. It’s how we learn and pass knowledge on to the next generation.
Storytelling is much older than the written word, and it’s still just as powerful as it was thousands of years ago.
So share your content and even your offers in the form of stories and sprinkle in little anecdotes from your personal life.
For example, you may mention that you read a great business book over the weekend while you were snowed in.
Or maybe something your kids did this summer illustrates how a new tool can help your business.
In other words, come up with ways to incorporate little glimpses of what’s going on in your personal life into your email marketing content.
While you shouldn’t be afraid to get personal, you want to be careful that what you share serves your message and overall marketing strategy.
Don’t share just for the sake of sharing it. Make sure it makes sense and enhances your communications with your readers in some way, shape, or form.
Getting personal not only allows your readers to connect with you on a deeper level it also makes it more likely for them to reach out and get back in touch with you.
When you share something personal they can relate to, they will often hit reply and share their own experiences. Don’t ignore those emails.
Instead, use them to get to know your readers better. Then, email back and take advantage of the communication.
You never know what you’ll learn, and that one person may be someone you want to work with long-term. Or it may be the person that can open doors for you; you didn’t even know existed.
Or you may make a huge difference in their life at a difficult time. You never know, so be personable, make those connections and see where the road takes you.
To your success,