September 16

How to Find Your Coaching Niche

How to find your coaching niche? As a life coach, I’m often asked the same questions from two separate camps: potential clients and aspiring life coaches.

Although both groups typically start by asking, “What does a life coach do?” I find it most often discussed amongst students and people interested in becoming a life coach: “How and why to select a niche as a coach?”

Coach Cheryl does an awesome job helping coaches select and steer their careers to success.

This ranges from making sure they know their ideal clients, determining their pricing, and sorting out their advertising strategy.

This article seeks to supplement that advice, not by attempting to be an exhaustive resource on selecting a niche nor on the advantages of doing so, but by sharing a couple of tips that could shed some light by giving insight on how I did it on my end.

Related: 4 Crave-Worthy Content Themes to Become an Influencer in Your Niche

How to Find Your Coaching Niche

Coaching Niche | How to Find Your Coaching Niche

Start With What You Like

female good mood | Start With What You Like

If you plan to coach others on a specific topic, you must be genuinely excited to work in that field.

Because clients are looking for a coach to convey positivity and upwards motion, being genuinely passionate about your niche is far more than most career choices.

It’s possible to be good at something you’re not passionate about, but it’s far harder to convey motivation to a client in that same field.

For example, I’ve loved sports since childhood, and when I wasn’t playing football, tennis, soccer, or swimming,

I watched. I will always feel excitement going to a sporting event, and doing so to help one of my clients or a team I work with makes it even more rewarding.

Conveying What Value You Add

Inspiration showing sign How Do You Add Value | Conveying What Value You Add

The most overlooked part of coaching is explaining what specific value you bring to the client. Any client who chooses to work with you will only do so if they perceive value in it.

In my experience, high-performance individuals are more discerning when selecting a coach and far more willing to put in the work.

For this reason, you must make sure that they know you understand their problems (usually through your life experiences) and, most importantly, how exactly you will help them solve those problems.

For example, as a former athlete, my clients know that I understand the demands of their careers.

By parlaying that experience with my skills as a life coach, I can show my clients tangible progress I’ve made with other clients who are in the same position as they are and make them understand that by using my services, they can take their focus and performance to a whole new level.

Remember, the fewer things you do, the better you’ll do them.

About the Author


Stéfano Gallo
is a Certified Life & Performance Coach in Toronto. He’s helped clients ranging from Hollywood actors, world-renowned professional athletes, and executives of Fortune 500 companies. He also provides one-on-one life coaching to help with self-confidence, goal-setting, breaking bad habits and anxiety, and focusing on teamwork and leadership.


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