February 16

How Does Packaging Affect Your Bottom Line?

Do you offer high-value services that help clients solve their problems? If you’re offering services and not seeing the sales you’d like, it might be time to re-think and refine how you package them.


Offer More Choices for Your Client

If you spend some time focusing on how you package your services, you can design them so they better meet your clients’ needs. There is no one-size-fits-all solution for most problems. When you offer a few different options, your clients can choose what they need and skip the rest. These options also offer flexibility in pricing to better meet people’s varying budgets.


Solutions, Not Services

Your services can better meet client needs if they offer solutions. Rather than providing one part of a process, you can give your clients everything they need from beginning to end in one place. For example, you might offer your basic service along with tech support, follow-up sessions, and templates the client can use to implement your service.


An Edge Over the Competition

The way you offer your services can set you apart from the competition by allowing you to offer something unique. Take some time to learn about what your competitors are offering. Look for ideas you can borrow as well as ways you can set yourself apart. If you offer something different, potential clients will compare your service offerings with each other rather than comparing your overall service against a competitor.


Opportunities to Upsell and Cross-Sell

Offering multiple package options gives you opportunities to upsell and cross-sell. Your clients can start with a simple package and, once they get a taste of the unique value you offer, you can then move them up to a higher-ticket offer. Basic packages can be used to nurture new clients for more business.


Simplify and Clarify Your Offer

If you offer too wide a range of services, it can be overwhelming for potential clients to choose the one that’s suitable for them. You can put together services into a limited number of packages that make it easier for clients to make this choice. When you make it easy for people to buy from you, you’ll see more sales.


Simplify the Purchase Process So You Can Scale

The way you package your services can help your business scale. With the proper research and testing, you can create a limited number of packages that best meet client needs. You can then focus on communicating the value of each of these in your marketing content. This simplifies the buying process for your clients and makes it easier for your business to grow.


How to Package Your Services for Maximum Value

If you’re offering a large variety of services, the first step is to narrow them down so that you’re offering just a few easy-to-understand options. Refine these by analyzing data about your clients so that you understand what they need from you. Focus on the problems they’re facing and find ways to make each service a solution. Test and get feedback so that you’re sure you’re offering just what your clients need.

Want to learn more about how you can package your services just right for your clients? Join my free 5 – day workshop:

 Confident Packaging & Pricing for Coaches


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