When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school? Don’t sit in the shadows! Get the word out about your business!
I know you know this, but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.
True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.
Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilize all three because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.
Optimize Your Personal Profile – Get the Word Out!
First of all, prospective clients will check out your profile on a daily basis if you do a good job of posting consistently and reaching out to others as friends. So, to grab their attention, be sure you fill out the important space on your personal profile page as completely as possible.
- Add a bio – describe to your followers what makes you tick and how you’re unique
- Add featured photos – a nice, visual way to grab attention with photos from conferences, workshops, speaking engagements, etc.
- Add your workplace information – link to your website, Facebook Group, and Facebook Business Page
- Link other social media profiles – under the About >> Contact & Basic Info section
Use your personal profile to announce the launch of your coaching business, post photos of your recent trip to a mastermind retreat or talk about the convention you attended and met your favorite mentor.
And now that Facebook added Professional Mode it is much easier to promote from your personal profile.
- Share client wins
- Share your wins
- Announce the launch of a new product
- Add an opt-in to your cover image
- Build up your followers
Create a Business Page on Facebook to Get the Word Out About Your Business
Of course, the standard rule of Facebook is you use a business page to promote your business while your personal profile is meant for personal communication. So, to stay in good standing with Facebook, create that business page and optimize it in the same manner as you did your personal profile.
Unfortunately, business pages have come under fire recently because users complain that they never see page posts in their news feeds, even though they have liked the page. While this is aggravating, don’t give up yet. If for nothing else, you can add your website link and other contact information here and, since it’s a business page, you can talk about your business and promote your products every single day, even multiple times a day. You can also run contests from your business page as well as add an opt-in offer to one of the tabs. Consider this a quick overview of your business where your followers can decide if they want to move forward with a consultation. Put a “Send Message” button on your business page to make that appointment booking even easier.
Use Facebook Groups to Build a Following & Get the Word Out!
Facebook groups can be another great resource to chat directly with prospective clients. Public groups are a good way to handle customer service questions. Closed or Secret groups are best used for specialty discussion topics, or memberships. Keep in mind that successful groups need daily interaction from their host, so they don’t forget about you but that’s easy to add to your overall Facebook marketing plan.
Remember this important note: Finding clients is all about building relationships and that doesn’t happen overnight. Get the word out about your business, showcase your expertise and reach out to your followers.
I’d love to offer you a free Facebook audit, for both your personal profile and business page. Schedule a free consultation HERE and comment “FB Audit “ in the notes section.