Can you think back on a time of real growth in business, your personal life, or anywhere else? You likely had to step out of your comfort zone for that growth.
Yes, we can make progress by doing what we’ve always done. But it will be slow, and more importantly, by staying within your comfort zone, you are limiting your potential growth.
When we step out of that zone, try something new, take a bit of a risk, and allow for personal and professional growth, we see big changes for the better.
Related: Setting SMART Goals
Real Growth Requires You To Step Out Of Your Comfort Zone
Let’s say your goal is to grow your reach and get out in front of a larger audience. What you’ve done so far, and what feels comfortable, is writing a blog post a week and then sharing it on social media.
Yes, some readers will find you. Yes, if you double your efforts, publishing more posts per week and sharing across all your social media accounts, you will see some growth and engagement. But you’re staying in your comfort zone.
What if, instead, you used the time you would’ve spent writing another blog post or two per week and promoting it on Facebook?
You took the time to write a guest blog post for someone else’s blog with a bigger reach.
Stop Worrying about Being Uncomfortable
What if you recorded a fun and informational video that you can then share on YouTube, embedded in a blog post, and via your favorite social media outlets?
What if you used the time to set up and test a Facebook ad that continually sends new leads into your funnel?
If those things are new to you, that may seem like a pretty scary proposition. But getting uncomfortable and doing it anyway can have some huge rewards.
Writing and submitting the guest blog post can give you a lot of added exposure by allowing you to get in front of an established audience.
It also allows you to start a relationship with a fellow blogger that may lead to other opportunities and collaborations.
Recording a series of videos allows you to reach a completely different subset of your target audience. For example, plenty of people prefer video content to written posts and articles.
Some people spend hours each day watching YouTube videos that would never stumble across you and your blog.
Spending money on paid ads can sound like a scary proposition.
But, once you crack it and find something that converts well, you will get a steady stream of new leads without any added work.
You won’t stay uncomfortable for very long. After recording those first few videos, submitting a few blog posts, and spending those first few dollars on ads, you start to get comfortable with the processes.
Before you know it, they become second nature and yet another tool in your virtual tool belt. Once that happens, you know it’s time to explore some other marketing strategies and ideas.
To Your Success,