July 25

Defining Your Target Audience: How To Build an Email List That Works

Are you defining your target audience when building your email list? A profitable and effective list attracts the right type of subscribers. Getting the right people on your list is much more important than building a huge list.

Let me repeat that. It’s not about a huge list. A targeted and responsive smaller list can be much more valuable than a large list.

The keyword you want to pay attention to here is “targeted.”

Defining Your Target Audience: How To Build an Email List That Works

Defining Your Target Audience | Defining Your Target Audience: How To Build an Email List That Works

It’s all about defining your target audience and getting them on your list. That’s it. Do that right, and you’ll do well, no matter how much or how little of the rest of this challenge you implement.

Of course, the more you do, the better you’ll be off, but the rest doesn’t matter all that much if you get this wrong.

In other words, today’s lesson is pretty important.

Step One In Defining Your Target Audience

Target Audience | Defining Your Target Audience: How To Build an Email List That Works

Think about your ideal client or customer. Who are they? Define them as closely as possible.

Be specific about their gender, age, family status, economic circumstance, profession, and anything else you think might matter.

Don’t be afraid to get too specific. Narrowing things down is good. But, on the other hand, you don’t want to be vague, and “everyone” is the wrong answer.

It’s helpful to picture a single person that defines your target audience. Think of them as an avatar representing everyone you want to get on your list.

Having an avatar for business helps you figure out who you need to reach and how you should be talking to them for the best results.

Check out How to Create a Client Avatar for Your Coaching Business here.

Just write and talk to your avatar in all your messages. Once you know exactly who your audience is and isn’t, it becomes much easier to tackle the next task – figuring out where you can find them.

Step Two in Defining Your Target Audience

Target Audiences | Defining Your Target Audience: How To Build an Email List That Works

Once you have your ideal subscriber and customer-defined, think about where this person would hang out online.

  1. What blogs do they read?
  2. What social media platforms do they use?
  3. What groups, forums, and membership sites do they join?

I recommend you start a list of sites where you can find your potential subscribers. Your list should include:

  • Websites and Blogs
  • Other sites with lists
  • Social media sites
  • Groups (Facebook and Google+, for example)
  • Forums
  • Hashtags

This list will be invaluable as you get in front of your audience and drive them back to your site and on your list. So we’ll do more in the coming days and weeks.

Defining your target audience and knowing who you try to get on your list first is invaluable in list building.

If you’re not well acquainted with your target market, take some time today to define your target audience via the sites you’ve just listed.

Then, read the blogs they are interested in and listen to their conversations on social media.

Please get to know them better; tomorrow’s task will become much easier. Until tomorrow!

To Your Success!

Coach Cheryl Thacker


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