Social media automation has a lot of lovers and haters. The main reason is that in some cases people go overboard with automation and never personally engage with their followers in any way. That’s not what automation is for. Automation should be used to rid yourself of repetitive tasks, but it should not replace your physical engagement on each platform.

Plan Messaging for Each Platform Feed

When you create your content calendar in addition to the content, you’ll want to also make sure you are being diverse and playing to the strengths of each platform as we discussed on yesterday’s post.

Develop Platform-Specific Content

In addition to the general content and products you create for your brand, consider each platform, and how you can create content just for that platform. For example, on Facebook, you might create a quiz, tell a story using Facebook Live, and you’ll do all that without hashtags.

On Twitter, you might create memes with quotes pulled out from your whitepaper, give easy and short business trips, and do it all in about 100 characters or so along with a hashtag. On Pinterest, you will need to figure out how to get visuals such as by using an infographic or a smaller type of graphic that gives directions to do something.

Design Graphics for Each Platform

Every social media platform not only has various sizes for images depending on where you’re going to use them, but they also call for slightly different styles. On Pinterest, you want to have very clear images that show the products well. On Pinterest, you can be artsier. On Facebook you want the image to encourage them to learn more.

Instead of using the same image resized get creative and start from scratch on images to use for each platform based on the mood of that platform and the point you want to make with the content you’re sharing.

Create a Posting Schedule for Each Platform

On every social media platform, there are different rules of thumb about when you post, how often you post, how many times you post, etc. You can usually go to the platform and find out what the best practices are because they will tell you. Then, using that information create a schedule for each post so that when you put it into your automation platform

Engage on Each Platform Individually

Using automation to schedule each post is a great way to cut down on the amount of work you do and the things you remember. But, outside of the scheduled posts, make it a point to spend some time on each platform that you use so that you can respond to comments, share other people’s posts, and engage with your audience. People usually don’t like receiving automated messages so show up and engage!

To Your Success,
Coach Cheryl