After spending the day yesterday plotting and planning, it’s time to buckle down and get things done today. We’re going to start with your most read email. How do you know which one that is? It’s the same email for everyone that builds a list. It’s the welcome email… the very first email your subscribers receive, right after they sign up.
Chances are this is the one email that you didn’t really give a whole lot of thought to. It’s something we usually set up in the process of creating our list and then never revisit it again. Since it’s your most read email though, now is the perfect time to review it and make sure it serves its purpose. The welcome email can do all sorts of things for you and your business. It welcomes your readers, introduces you to them and it sets expectations for what’s to come and what your new subscribers can expect as far as how often you will email what type of content you will provide etc.
This is also a great time to start introducing your readers to offers. You want to get them in the habit of buying through your emails as soon as possible. You also want to see what type of reader they are going to be. What works well is to find or create a low-cost product that offers great value. Promote it in your welcome email and on the Thank You page that subscribers get right after they sign up to receive your emails. By promoting the same product in both these places, you increase your chances of making the sale.
This will work even better if you can use a product that’s related to your opt-in offer or the general reason you’re giving people to sign up. For example, if you’re building a list about driving traffic to a blog then your opt-in could be about 3 ways to use social media to grow your audience and your traffic. The product you promote may be a short guide on using Facebook ads or leveraging Pinterest to increase visitors to your site and may come in at a $9.97 price point. This gives you some pocket change and helps you to see who your buyers are.
Here’s what I want you to do now. Go find your welcome email (or emails if you’re working with multiple lists) and review it. Make sure it’s in good shape and serves your purposes. If you are just getting started, create an outline of what you want to include in your welcome email. Use the shortlist below as a checklist for both.
- What is the email subject line and is it interesting enough to make people want to click and open the email?
- How will you introduce yourself and your brand in the email?
- What type of emails and how often can your subscribers expect them?
- What do you or could you offer in your email that’s converting well?
- Make sure you thank them, once again, for signing up.
- If you’re writing an autoresponder (a pre-scheduled series of emails), tell them what they can expect in the next email.
To your success,