Once you’ve established the type of content you’ll be focusing on, it’s time to take a look at the upcoming month and forge the right plan. In particular, you’ll want to look at time-specific events, trends, and other elements that can make your content timely and stand out.
Why Month-Specific Content Matters
Evergreen content is always great to have, but at least some of your social media content needs to be related to relevant events to truly reach a broad audience. Furthermore, month-specific content helps complement the content themes you’ve worked on in the previous lesson. Planning out your social media calendar demands a holistic approach, and content relevant to the time of year is an essential ingredient.
National holidays are perhaps the clearest case where you can combine date-specific events with your social media content, so plan accordingly. Also take note of international holidays, which have become more well-known over the years. Holiday-related promotions are a great way to add a bit of easy-to-remember time pressure.
In recent years, a growing number of fun and quirky holidays have swept across social media. World Chocolate Day, as an example, offers you a fun way to add some sense-stimulating content to your social media calendar. As a solopreneur, you probably know the importance of self-care, so use your experience to show how your offerings can help potential clients better balance their lives.
Industry Events and Conferences
Industry events provide people in nearly all fields an opportunity to gather together (virtually now) and exchange ideas in a fun environment, and the news that comes from these events and conferences will shape their fields for the following year and beyond. Take a look at which events are coming up in the next month and make sure your social media calendar incorporates them.
Is there a national election coming up? Have some fun by hosting polls or other content on your social media feed. Is a new superhero movie set to come out? Encourage your followers to be heroes in the real world while explaining how you can help.
Fill in your social media calendar with the most obvious holidays and events you want to incorporate, then fill out those ideas by doing a Google search for “social media holiday calendar [plus the current year]”. You’ll find thousands of ideas but don’t let this become a distraction!
To Your Success,