Social media has brought the internet alive in ways that most people didn’t even think would ever be possible. Even those of us who witnessed it happening sometimes feel surprised when we realize how much social media platforms impact our lives. Social media is used to socialize, get news, study a topic, and yes buy things. Witness the live events within private selling groups to sell fashion, makeup, jewelry, and even food.

The best social media platform to use for generating traffic depends entirely on your audience. Where do they hang out? To know this, you’ll need to study your audience to find out what platform they’re most likely to use each day. You really don’t have to be everywhere; you can focus on just a couple to get started

However, when using social media to get more traffic, there are five major social media platforms that you just can’t ignore. Look to these five platforms first to find your audience before branching out to any new ones.

Facebook

Probably one of the better-known social media platforms. It’s free for anyone to create personal profiles, business pages, and groups. You’re in full control of who can see your personal profile.  You can boost posts and run ads.  You can also create groups to interact with your audience.

Twitter

The popularity of Twitter with millennials is well-known for its short 140 to 280-character broadcast messages designed to get attention and engagement. Just like Facebook, there are many millions of users, about 330 million. You can share videos, images, links, and short text posts on Twitter. You can also boost a Tweet, and run paid promotions on Twitter to help you get more traffic. On Twitter, you can join today and start following anyone you want to.

Pinterest

This social media platform is made for people who love pinboards, vision boards, and tracking things in a pictorial way. The platform calls for images and video so anything you can make more visual is a good candidate for marketing via Pinterest.

Valued at over 12 billion dollars, Pinterest has over 150 million active monthly users. Depending on your offering, your audience may love to hang out there looking at pins, clicking pins to go through to the original site, and even buying right off Pinterest.

Instagram

This visual social media platform is also a favorite of the younger generations, with more than 59 percent being between the ages of 18 and 29. And most of them are female. A highly visual medium, Instagram is extremely popular with lifestyle brands and fashionistas.

LinkedIn

A much more professional social media platform that can be used to build a following and send traffic to your website. It’s a much more buttoned-up version of Facebook in that most people use very professional looking profile pictures rather than the more artsy images used on other platforms. It’s a favorite platform for coaches, teachers, real estate professionals, recruiters, and salespeople.  With over 450 million active members, it’s more than likely your audience is there.

These five social media platforms can’t be ignored as amazing traffic generating platforms. But don’t rush out and make profiles on all of them right away. Take the time to find out more about each social media platform and how it relates to your target audience first.

To Your Success,
Coach Cheryl