One of the best ways to reach more clients and help your business grow is to use social media. Creating social media content on a routine basis is a great way to engage with your target market while also making it easier for you to find new clients. Marketing on social media is also a much more cost-effective option than spending large amounts of money on traditional advertising methods. The fact is, today, you need social media to get traffic. It’s simply become too big a part of our lives. The impact is probably just as big or bigger than Television was when it first came out on a wide scale.

Consider this, 22 % of the world’s population is on Facebook and if you’re in the US, 68% of adults are on Facebook. That’s an astounding number. Frankly, if you can’t find your audience there, your audience doesn’t exist. While Facebook is the most used, the others also play an important factor in social media marketing depending on your audience’s demographics and your products and services. We’ll talk more about those in tomorrow’s post.

All this activity makes social media an excellent traffic source for your products, services, and content on your website. Therefore, if you add social media marketing to your marketing strategy, you’re going to get far more traffic than if you don’t. People love sharing information on social media and they do it 24/7. In fact, they never have their access to social media far away since most people access it from their smartphones or mobile devices.

Engagement is essential to be successful on social media. Answer comments make valuable suggestions, and freely help people. As you become known as a problem solver, you’re going to get even more traffic from your social media marketing efforts.

One of the most effective ways to understand your audience is to conduct a social media audit. An audit gives you access to detailed marketing information, such as finding the platform with the most growth and identifying which type of content works best for your audience. You can also learn about the topics people are most engaged with by also comparing data from previous weeks or months. All of this information allows you to make well-informed decisions in helping you develop an effective digital marketing strategy on social media.

To Your Success,
Coach Cheryl