It is a powerful communication tool by email. It’s fast, economic and is used to build relationships in your specific niche to generate a following and ultimately sales. It consists of creating a list with names and e-mail addresses of people interested in a specific topic or product through a subscriber request form or opt-in.

When people enter their data in the subscriber request form, it gives you permission to send content and promotions to their emails. This permission is important.  We want to begin to build trust and a close personal relationship between potential clients and ourselves and we want to ethically be following the laws and rules around email marketing.

Email marketing is and will continue to be one of the most effective evergreen income strategies out there. Find a market with a need, grow your list, build a relationship with your readers, and then make them offers for things they need.

A big part of email marketing is consistency. You have to stay on your readers’ minds and they have to learn to trust you. Once you become a reliable source of information, it makes it that much easier to convert your readers to clients. The goal then is to get subscribers on your list, introduce yourself to them, and provide them with the information and tools they need, sprinkling offers along the way.

Email Marketing Facts to consider

The growth of email users and their frequency of use is incredible, which has allowed the effectiveness of Email Marketing to increase, as well. Here are some important facts.

  • The number of e-mail users worldwide was 2.9 billion users in 2019.
  • The number of e-mail users in the US is projected to grow to 254.7 million in 2020.
  • Most people are email addicts. Nine out of ten (91%) of e-mail users check their email inbox at least once a day. Seven out of ten (72%) check it at least six times a day.
  • Gmail has over one billion active users as of February 2016.
  • Consumers have an average of 1.8 accounts per user, and US business users have an average of 1.2 accounts per user as of 2016.
  • Subject lines still matter. Nearly half (47%) of e-mail recipients choose whether to open e-mails based on the subject line.
  • Consumer email accounts make up the majority of US email accounts in 2016, representing 79% of US mailboxes.
  • The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016.
  • Your e-mail subscribers spend more than other customers. 83% percent more, in fact.
  • More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets
  • E-mails give you one-on-one access. The average American has 3 e-mail accounts. Even so, 78% of people receive most of their marketing e-mails directly into their primary personal email account.

Over the next 10 days,we are going to tap into these numbers with techniques and tips to grow (or start) your list, build relationships and ultimately make sales.

First thing to do is make a list of topics that your ideal client would be interested in. Think of topics around their pain points, obstacles and frustrations and how to overcome them

To your success,
Coach Cheryl