by Coach Cheryl | Nov 24, 2021 | Marketing
The purpose of social proof is to communicate to your target market the value you offer by showing how you’ve helped others. It’s very powerful in helping people make the right purchase decisions. But the wrong kind of social proof can have the opposite...
by Coach Cheryl | Nov 17, 2021 | Marketing
Social proof is essential because it demonstrates your value to potential customers by showing what actual users think about you. We make purchase decisions based on what our peers think. Social proof shows that you’re trustworthy and that you...
by Coach Cheryl | Nov 10, 2021 | Marketing
Adding a bit of social proof to your website can greatly increase its conversion rate. This is why so many brands prominently display testimonials and other types of social proof on each page. People make decisions about what to buy largely based...
by Coach Cheryl | Nov 6, 2021 | Marketing
Social proof isn’t just a sales trick. It is a social reality that human beings are significantly influenced by the decisions of others. We see what our peers are doing and make our decisions based largely on what we see. Their actions validate our decision to take...
by Coach Cheryl | Sep 14, 2020 | Marketing
he clearer and more specific you can get on their desires, the easier it will be to craft just the right story for them. – Kyle Gray Wondering how to get more clients for your business? Then the first (and most important) thing to do is to create a client avatar....
by Coach Cheryl | May 26, 2020 | Marketing
A common piece of advice from business coaches to those who want to grow their business is to hire team members who can do the support work so you can focus your efforts on money-making tasks. In other words, don’t waste your time doing bookkeeping or answering emails...
