by Cheryl Thacker | Oct 14, 2020 | Challenge
By now you have a general plan of what you want to accomplish this month, a general idea of how often you want to mail, and the content strategy you mapped out. All of this information combined will make it easy to get through today’s task – creating a mailing...
by Cheryl Thacker | Oct 13, 2020 | Challenge
One of the first decisions you have to make when you sit down to write an email to your list is if you will use the automation function or the broadcast one to send it to your list. You’ll want to use both for different reasons. In today’s post, we’ll quickly run...
by Cheryl Thacker | Oct 12, 2020 | Challenge
Don’t be afraid to get personal in your email marketing. I’ve mentioned throughout this challenge that your readers have to get to know, like, and trust you before they are comfortable hiring or purchasing from you. One way to make that happen is to let them get a...
by Cheryl Thacker | Oct 11, 2020 | Challenge
One of the goals for this challenge is to increase engagement with your subscribers. Since it will be such a big goal over the coming month, I thought we’d spent today going over what exactly this engagement is and why it’s important. If you ask me, engaging your...
by Cheryl Thacker | Oct 10, 2020 | Challenge
A few days ago, we talked about creating an email marketing plan. You looked at where you’re at right now and where you want to be at the end of the Challenge and beyond. You have an overall idea and strategy of what it will take to get there. Now it’s time to take...
by Cheryl Thacker | Oct 9, 2020 | Challenge
Auto-responder services have come a long way over the past decade. We’ve gone from clunky interfaces to easy drag and drop editors that make it quick and easy to create emails and newsletters that look stunning and in turn make you look good. One of the best parts of...
