Brand Consistency | Your brand is how other people view you. Using the right methods, you can control the message and optimize how your brand is presented to others.
This is called branding. To be your brand, it’s important to be consistent in brand and messaging across all social media platforms.
Related: You Are Your Brand
What Is Brand Consistency and Why Is It Important?
Know Your Audience
Everything you do starts with your audience, so it cannot be repeated enough. Know your target audience and speak to them in their language.
Find Your Brand’s Voice
A great way to determine your brand’s voice is to think about what you want to stand for and how you want to talk to people.
For example, do you want to be soft and subtle, polite and nice, or do you want to be bold, irreverent, and maybe even loud?
One way to accomplish this is to look at how you are as a person and keep in alignment with that.
Maintaining a brand takes a lot of work on your part. First, you’ll need to stay up to date on what’s new within your industry and niche to improve your knowledge and be the go-to person in your field.
But don’t do that by changing your brand’s voice, logo, images, etc., because you want people to recognize you on any platform.
You’re more trustworthy when you are consistent. It’s also easier to find and recognize you.
Ensuring that you are consistent means that you’ll see a steadier stream of prospects, develop rewarding partnerships, and increase your perceived value.
Your audience will feel listened to and inspired because the more they see you, the more they trust you.
Keep the same business name, personal name, logo, and colors across all networks, and you’ll become recognized.
Be Diverse Across Platforms
Due to the automation of social media platforms, there is a serious problem with how many businesses share their information.
If you are going to be on multiple networks, you shouldn’t post the same thing across multiple social media platforms in the same way at the same time.
Every platform is slightly different and while your audience is there, how the audience embraces things on Facebook is hugely different from how they embrace things on Twitter.
But don’t worry, it doesn’t have to be much extra work. You can tweak each post a little based on the platform you want to share.
So, for example, suppose you share something on Instagram and Pinterest, both highly visual social media platforms.
In that case, even though the link will take the audience to the same website and perhaps even the same landing page, you want each post to look slightly different.
To Your Success,
Coach Cheryl Thacker