Branding has an enormous impact on every aspect of your business. Whether you’re just getting started creating a brand identity or you’re in the process of rebranding because of changes in the market, you need to spend some time clarifying the messaging you want to...

Your brand is a major source of value for your business. With a strong brand identity, you can do more with fewer resources to reach your audience by creating an image in their minds of how you uniquely meet their needs. But branding is about much more than just...

The most important part of coaching is being present with each and every client. But there’s so much to the role of a professional coach that it can be easy to get swept away in your other responsibilities, goals, and duties. Here are a few steps you can take before...

If you want to succeed in both your professional and personal life, there is a broad range of skills that you need to develop. While your vision and fresh and creative ideas are critical aspects of success, expanding research shows that emotional intelligence is an...

Emotional intelligence is defined by the ability to understand and manage your emotions and the emotions of those around you. This particular quality provides you with a variety of skills like the ability to maintain relationships, influence and inspire others, and...

The number one benefit of customer challenges for any business is they make the customer feel like an important and respected part of the business. Let's take a look at some of the other top benefits of running customer challenges. Periodically in my Facebook group I...

Do you want to enhance and grow your business while engaging and widening your customer base? Maybe you’re looking to build your brand, or perhaps your business goal is to boost your reputation as an authority in your field? Sometimes improving the bottom line, your...

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it....

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online...