The 7 Deadly Sins of Social Proof To Avoid at All Costs
The purpose of social proof is to communicate to your target market the value you offer by showing how you’ve helped others. It’s very powerful in helping people make the right purchase decisions. But the wrong kind of social proof can have the opposite...
Social Proof – Supercharge Your Marketing with Customer Testimonials
Social proof is essential because it demonstrates your value to potential customers by showing what actual users think about you. We make purchase decisions based on what our peers think. Social proof shows that you’re trustworthy and that you...
What Types of Social Proof Should You Put on Your Website?
Adding a bit of social proof to your website can greatly increase its conversion rate. This is why so many brands prominently display testimonials and other types of social proof on each page. People make decisions about what to buy largely based...
The Psychology of Social Proof and How to Use It in Your Marketing
Social proof isn’t just a sales trick. It is a social reality that human beings are significantly influenced by the decisions of others. We see what our peers are doing and make our decisions based largely on what we see. Their actions validate our decision to take...
The Benefits of Rebranding for Your Business
In a world where things are always changing, your business needs to stay current. Many entrepreneurs make the mistake of holding onto their old brand long after it’s no longer effective. Your brand needs to be up to date in order to meet the changes in the market. I...
8 Branding Mistakes You Might Be Making in Your Business
To establish a brand requires a lot of time and effort, along with some strategic thinking. What if you put in all the work and it falls flat? Since this is an area of business that’s easily misunderstood, here are the biggest mistakes people make with branding so you...
The 5 Steps to Building a Strong Brand
Branding has an enormous impact on every aspect of your business. Whether you’re just getting started creating a brand identity or you’re in the process of rebranding because of changes in the market, you need to spend some time clarifying the messaging you want to...
Branding That Speaks to Your Audience – The 5 Elements of a Strong Brand Identify
Your brand is a major source of value for your business. With a strong brand identity, you can do more with fewer resources to reach your audience by creating an image in their minds of how you uniquely meet their needs. But branding is about much more than just...
How to be Fully Present for Yourself and Your Business
Every business starts with a vision. Coaches, as a whole, are very passionate people. But with passion and vision can come a lack of being fully present. When you’re focused on achieving a dream, that can detract from the reality of the situation in front of you. To...
How to Be Present with Every Client
The most important part of coaching is being present with each and every client. But there’s so much to the role of a professional coach that it can be easy to get swept away in your other responsibilities, goals, and duties. Here are a few steps you can take before...
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