Before we dive headfirst into email marketing, it’s good to come up with a plan. Your plan will guide you and make sure you stay on track throughout this Email Marketing Challenge and beyond. It doesn’t have to be complicated or elaborate, but it’s something you...

After spending the day yesterday plotting and planning, it’s time to buckle down and get things done today. We’re going to start with your most read email. How do you know which one that is? It’s the same email for everyone that builds a list. It’s the welcome email…...

Sitting down to write a great email to your list can be a bit daunting. It doesn’t help when you’re staring at a blank page with only a vague idea about what you want to write about. To avoid that blank page, start with an outline of what makes a great email message....

Auto-responder services have come a long way over the past decade. We’ve gone from clunky interfaces to easy drag and drop editors that make it quick and easy to create emails and newsletters that look stunning and in turn make you look good. One of the best parts of...

A few days ago, we talked about creating an email marketing plan. You looked at where you’re at right now and where you want to be at the end of the Challenge and beyond. You have an overall idea and strategy of what it will take to get there. Now it’s time to take...

One of the goals for this challenge is to increase engagement with your subscribers. Since it will be such a big goal over the coming month, I thought we’d spent today going over what exactly this engagement is and why it’s important. If you ask me, engaging your...