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Day 10 Creating A Mailing Calendar

Day 10 Creating A Mailing Calendar

By now you have a general plan of what you want to accomplish this month, a general idea of how often you want to mail, and the content strategy you mapped out. All of this information combined will make it easy to get through today’s task – creating a mailing...

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Day 8 Don’t Be Afraid To Get Personal

Day 8 Don’t Be Afraid To Get Personal

Don’t be afraid to get personal in your email marketing. I’ve mentioned throughout this challenge that your readers have to get to know, like, and trust you before they are comfortable hiring or purchasing from you. One way to make that happen is to let them get a...

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Day 7 Let’s Talk About Engagement

Day 7 Let’s Talk About Engagement

One of the goals for this challenge is to increase engagement with your subscribers. Since it will be such a big goal over the coming month, I thought we’d spent today going over what exactly this engagement is and why it’s important. If you ask me, engaging your...

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Day 6 Mapping Out a Content Strategy

Day 6 Mapping Out a Content Strategy

A few days ago, we talked about creating an email marketing plan. You looked at where you’re at right now and where you want to be at the end of the Challenge and beyond. You have an overall idea and strategy of what it will take to get there. Now it’s time to take...

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Day 5 Create A Template for Your Emails

Day 5 Create A Template for Your Emails

Auto-responder services have come a long way over the past decade. We’ve gone from clunky interfaces to easy drag and drop editors that make it quick and easy to create emails and newsletters that look stunning and in turn make you look good. One of the best parts of...

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Day 3 Your Welcome Email

Day 3 Your Welcome Email

After spending the day yesterday plotting and planning, it’s time to buckle down and get things done today. We’re going to start with your most read email. How do you know which one that is? It’s the same email for everyone that builds a list. It’s the welcome email…...

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Day 2 Start with a Plan

Day 2 Start with a Plan

Before we dive headfirst into email marketing, it’s good to come up with a plan. Your plan will guide you and make sure you stay on track throughout this Email Marketing Challenge and beyond. It doesn’t have to be complicated or elaborate, but it’s something you...

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Day 1 What is Email Marketing

Day 1 What is Email Marketing

It is a powerful communication tool by email. It's fast, economic and is used to build relationships in your specific niche to generate a following and ultimately sales. It consists of creating a list with names and e-mail addresses of people interested in a specific...

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