Social media automation has a lot of lovers and haters. The main reason is that in some cases people go overboard with automation and never personally engage with their followers in any way. That’s not what automation is for. Automation should be used to rid yourself...

Your brand is how other people view you. If you use the right methods, you can control the message and optimize how your brand is presented to others. This is called branding. If you want to be known as your brand it’s important to be consistent in brand and messaging...

An essential part of planning out your social media calendar is to plug in your promotional material to capture attention, drive interest, and produce sales. Although you may occasionally have a month where you aren’t offering any promotions or launching something...

Once you’ve established the type of content you’ll be focusing on, it’s time to take a look at the upcoming month and forge the right plan. In particular, you’ll want to look at time-specific events, trends, and other elements that can make your content timely and...

Focusing on specific themes each month for your social media marketing is a great way to create effective content to give your business a competitive edge. Understanding your marketing goals allows you to create impactful themes on social media that can help you grow...

Social media has brought the internet alive in ways that most people didn’t even think would ever be possible. Even those of us who witnessed it happening sometimes feel surprised when we realize how much social media platforms impact our lives. Social media is used...

One of the best ways to reach more clients and help your business grow is to use social media. Creating social media content on a routine basis is a great way to engage with your target market while also making it easier for you to find new clients. Marketing on...