Day 10 Creating A Mailing Calendar

Day 10 Creating A Mailing Calendar

By now you have a general plan of what you want to accomplish this month, a general idea of how often you want to mail, and the content strategy you mapped out. All of this information combined will make it easy to get through today’s task – creating a mailing...
Day 8 Don’t Be Afraid To Get Personal

Day 8 Don’t Be Afraid To Get Personal

Don’t be afraid to get personal in your email marketing. I’ve mentioned throughout this challenge that your readers have to get to know, like, and trust you before they are comfortable hiring or purchasing from you. One way to make that happen is to let them get a...
Day 7 Let’s Talk About Engagement

Day 7 Let’s Talk About Engagement

One of the goals for this challenge is to increase engagement with your subscribers. Since it will be such a big goal over the coming month, I thought we’d spent today going over what exactly this engagement is and why it’s important. If you ask me, engaging your...
Day 6 Mapping Out a Content Strategy

Day 6 Mapping Out a Content Strategy

A few days ago, we talked about creating an email marketing plan. You looked at where you’re at right now and where you want to be at the end of the Challenge and beyond. You have an overall idea and strategy of what it will take to get there. Now it’s time to take...