One of the biggest reasons coaches struggle to sign clients isn’t a lack of expertise, a small audience, or not having the right program. It’s because they aren’t making offers consistently.
You can have the best coaching program in the world, but if people don’t know what you offer—or how to take the next step—you’re leaving money (and impact!) on the table.
That’s why one of the key principles of the Visibility Power Hour is to make an offer every single day. But that doesn’t mean you have to post a sales pitch on social media 24/7.
👉 Some offers should be made publicly in your content (social media posts, stories, emails).
👉 Others should be done privately in DMs (direct messages with warm leads and connections).
The key is balancing both so that you’re nurturing potential clients in multiple ways.
So, how do you do that without sounding like a broken record? By rotating between different types of offers.
In this post, I’ll walk you through the five essential types of offers you should be making every day to keep your audience engaged, nurture potential clients, and grow your coaching business!
See Related: Visibility Power Hour: The Daily Routine That Transforms Your Coaching Business >>
Why You Should Be Making Offers Daily (Both Publicly & Privately)
Many coaches hesitate to make daily offers because they’re afraid of “bothering” people or sounding salesy. But here’s the truth:
🚀 People need multiple touchpoints before they invest in coaching. It often takes 7-12 interactions before someone makes a decision. If you’re not consistently reminding them of your offer, they’ll forget.
🚀 Your audience is always growing. New people are discovering you every day. Just because you posted about your offer last week doesn’t mean everyone saw it!
🚀 Not every offer is a hard sell. Making an offer doesn’t always mean pitching a high-ticket coaching program. It could be as simple as inviting someone to a free resource, a conversation, or an event.
🚀 DMs are where real conversions happen. Many clients won’t just click a link in a post—they’ll need a direct conversation before saying yes. That’s why making offers privately in the DMs is just as important as making them publicly.
When you shift your mindset to making offers as a way of serving your audience, it becomes easier (and more exciting) to show up consistently.
Now, let’s get into the five types of offers you should be making every day—some in posts, some in DMs, and some in both!
1. The Direct Offer: Sell Your Coaching Program (Posts & DMs)
Let’s start with the most obvious one: inviting people to work with you directly.
At least 2-3 times per week, you should be making a clear, direct offer for your coaching services. That means:
✅ Publicly (Post): Sharing details about your coaching program, explaining the benefits, and including a call to action (DM me, apply here, book a call, etc.).
✅ Privately (DMs): Reaching out to warm leads who have shown interest in your content, engaged with past posts, or downloaded your freebie, and personally inviting them to work with you.
Example Post (Career Coach):
🚀 Ready to finally land a job that excites you every Monday morning? My Career Clarity Coaching Program helps professionals transition into roles they love—with confidence and strategy!
I have 3 spots open this month—DM me “CAREER” if you want details! 🎯
Example DM (Career Coach):
Hey [Name], I saw your comment on my post about job searching. Are you currently looking to switch careers? I help professionals find jobs they love—want to chat about your goals? 😊
👉 Action Step: If you aren’t making at least 2-3 direct offers in posts and DMs per week, increase it!
2. The Low-Commitment Offer: Invite Them to a Free Call or Event (Posts & DMs)
Some people in your audience aren’t ready to invest yet, but they are ready for a smaller next step. That’s why you should regularly invite them to a:
✅ Publicly (Post): Free discovery call, challenge, masterclass, or workshop.
✅ Privately (DMs): Sending a personal invite to people who have expressed interest in working with you but haven’t taken action yet.
Example Post (Relationship Coach):
💡 Struggling with communication in your relationship? Join my free 3-day challenge and learn the 3 must-know strategies to create deeper connection and understanding with your partner.
Drop “CHALLENGE” in the comments to get access! ❤️
Example DM (Relationship Coach):
Hey [Name], I know we talked about your relationship goals last month, and I wanted to let you know I’m running a free challenge on communication. Want me to send you the details?
3. The Value-Based Offer: Promote a Freebie or Resource (Posts & DMs)
✅ Publicly (Post): Promoting a free PDF guide, checklist, mini-training, or quiz.
✅ Privately (DMs): Sending a freebie to someone who asks a question related to your niche or engages with your content.
Example Post (Wellness Coach):
🌿 Want to boost your energy and reduce stress without overhauling your entire lifestyle? Grab my FREE Guide: 5 Daily Habits for More Energy and Less Stress!
🎁 Drop “WELLNESS” below, and I’ll send it to you!
Example DM (Wellness Coach):
Hey [Name], I saw your comment about struggling with stress. I have a free guide with simple daily habits to boost energy—want me to send it over?
4. The Social Proof Offer: Share a Client Win or Testimonial (Posts & DMs)
✅ Publicly (Post): Sharing testimonials, case studies, or success stories in your feed and stories.
✅ Privately (DMs): If someone inquires about your coaching but isn’t sure, share a success story to help them see what’s possible.
Example Post (Life Coach):
🎉 “Before coaching, I felt stuck and overwhelmed. Now, I have clarity, confidence, and just started my dream project! Thank you!”
This is why I love what I do! If you’re feeling stuck, let’s chat. DM me “CLARITY” to explore coaching.
5. The Engagement Offer: Invite a Conversation (Posts & DMs)
✅ Publicly (Post): Creating posts that encourage comments (polls, questions, “drop a keyword” posts).
✅ Privately (DMs): Following up with those who engage on your posts and turning the conversation into an offer.
Example Post (Confidence Coach):
🔥 What’s the #1 thing holding you back from feeling fully confident in yourself? Drop your answer below—I’ll share some tips in the comments!
Example DM (Confidence Coach):
Hey [Name], thanks for commenting on my post about confidence! What’s your biggest struggle right now? I’d love to share a quick tip with you.
Final Thoughts: Make Offers a Daily Habit (In Both Posts & DMs!)
📢 Your challenge: Commit to making at least one public AND one private offer per day for the next 7 days.
Which type of offer will you make today? Drop a comment and let me know! 🚀
Want to see what my Visibility Power Hour looks like? Join me for my Client Getting Sprint inside my Facebook group. It’s free and we do the work together during our co-working time. Come check it out and get all the details!
