When I first started building my $99 virtual training, I spent months overthinking and perfecting every detail. I was terrified that if I launched something that wasn’t “good enough,” it would flop. Therefore, that fear held me back for a long time.
Then, I made a game-changing decision—I ran a pilot program before fully launching. This one small step made a massive difference, not only in my business but in my confidence. Without further ado, here’s how running a pilot program can skyrocket your business, and could be the smartest move you make!
See Related: A Guide to Creating Your Own Group Coaching Program
How Running a Pilot Program Can Skyrocket Your Coaching Business:
1. Get Real Feedback to Improve Your Offer While Running a Pilot Program
Firstly, when you run a pilot program, you’re giving yourself the chance to test your idea in real time. In addition, your participants will provide you with invaluable feedback about what’s working and what could be improved. This means that by the time you officially launch, your program will be even stronger.
For my $99 program, I ran a pilot with a small group of clients who knew I was still refining the material. Consequently, their feedback helped me tweak the content, improve the flow, and ensure that I was delivering exactly what my audience needed.
2. Build Confidence with Your Pilot Program (& Stop Waiting for Perfection)
Secondly, running a pilot took the pressure off. I knew that the program didn’t have to be perfect—it was a learning experience for both me and my clients. This mindset shift helped me take action and launch much sooner than I would have if I’d waited for everything to be “just right.”
Consequently, this is one of the biggest mistakes I see coaches make—they wait and wait, thinking that once everything is perfect, they’ll be ready to launch. Although, the truth is, nothing will ever be perfect. But when you run a pilot, you’re giving yourself permission to launch now, knowing that you’ll improve along the way.
3. Collect Testimonials & Build Social Proof with Your Pilot Program
Additionally, the pilot program also gave me the chance to collect testimonials, which made a huge difference when I launched the full version of the program. Furthermore, social proof is incredibly powerful—it builds trust and shows future clients that your offer works.
When you have a few testimonials to share, your audience will feel more confident in joining your program because they’ll see that others have had success with it.
The Key to Success: Don’t Do It Alone
Furthermore, creating my $99 program on my own took forever. Initially, I spent so much time second-guessing myself that I lost momentum. But when I finally reached out for feedback, things moved quickly, and I was able to launch with confidence.
When you join us in my 6-Figure Blueprint Workshop, coming up on November 16th, I’ll guide you through creating your own opt-in and $99 program, and I’ll show you how to run a pilot to gather feedback and testimonials. Therefore, you won’t be doing this alone—you’ll have support every step of the way.
Join the 6-Figure Blueprint Workshop & Start Building Your Funnel
If you’ve been waiting for the perfect moment to launch, this is your sign that it’s time to take action.
Here’s what to expect in my 6-Figure Blueprint Workshop:
- Create a simple funnel that attracts clients and grows your revenue.
- Build a high-converting opt-in that speaks directly to your audience.
- Get real-time feedback on your $97 program to help you refine and improve it.
- Learn how to run a pilot program to gather testimonials and boost confidence.
For just $97, you’ll walk away with everything you need to build a six-figure coaching business.
If you’re interested in building the foundation of your 6-figure coaching business, this is your chance to get started! Check it out below! But, don’t wait – there’s only 50 seats available!
6-Figure Blueprint Workshop >>
