Everywhere you look online now, you see online courses that offer anyone who has a little time and money the chance to gain new skills. With no commute to a physical classroom, these educational opportunities allow anyone no matter how busy they are, or where they’re located to learn. Here are five reasons why you should be creating online courses for those people.
People get on the internet to find information they need. If you can address a need of your target market and teach them how to fulfill or solve it, you can help people. This benefits them but it also benefits you by building relationships. After people take your course, they’ll most likely continue to follow you and they may take future courses or products.
Creating online courses helps you to become an established expert in your field. Right now, you may not feel like much of an expert. What on earth can you possibly teach people? But if you think about it, there is a great deal of knowledge you’ve gained through running your business. This is knowledge you can easily teach others (and you can research to fill in any gaps). You’ll become the go-to for information for your audience, and their go-to when they need your products or services.
There is a good chance none of your direct competitors are running online courses for their customers. If they aren’t, this puts you in a unique position. Among the competition, you’re more than just another business but also a valuable learning resource. This gives you a tremendous competitive advantage.
If your competitors are already offering online courses, it’s even more essential that you start doing so as well. Find a unique angle or a unique approach to what you’re teaching to set your course apart.
You can sell your online courses and profit from them. There are free courses available online, as well as a great deal of free information, but if you can provide real value, offer something unique, and market your courses well, you can charge a good price for them and you’ll see enrollment.
Even better, you can use your online courses as a way to build future profits as your courses build a relationship with your audience. Even if you offer a free course, you’ll establish yourself as an expert and trusted source of information. There are many ways to profit from online courses, including running a short free course that leads to a longer premium course. You can also build a passive income by creating courses that students can take at any time and that are run mostly through automation.
It’s much easier than you probably imagine to create and run online courses. It just takes some organizing and preparing. You can research to gather whatever information you need to fill in knowledge gaps. Your online course can exist and be managed on a platform specially designed for courses. And once you run one course, it gets much easier to do the next.
Online courses offer a great way to reach your audience and if you’re not doing it now, you’re missing out on a great opportunity. So what’s holding you back? Comment below and let me know!
To Your Success!
Master Board Certified Coach
Successful Coaches Enterprise LLC
For more than ten years, Coach Cheryl has applied the concepts of emotional intelligence to coaching entrepreneurs and other coaches. With a fresh approach, she helps clients take structured actions to define and scale their business, and grow personally and professionally. She is the training director at World Coach Institute and holds more than a dozen coaching certifications, the Professional Coach Certification through the ICF and the Board Certified Coach Certification through the Center for Credentialing and Education. Coach Cheryl is Certified in both Emotional Intelligence and Risk Assessments.